The Rise of TikTok Facial Filler Influencers: Implications for Demand and Practice
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Keywords
TikTok, influencer, dermal fillers
Abstract
Background: This study seeks to analyze online engagement with established TikTok accounts sharing public information about facial fillers and compare these trends with reported industry demand for fillers in 2023.
Methods: Relevant TikTok accounts with a focus on facial fillers and aesthetics were identified, with account followers, video likes, and uploads in 2023 measured. Accounts included in our study had to be currently active and English-speaking, with particular attention to high follower accounts (e.g. greater than 20,000 followers).
Results: The TikTok accounts analyzed collectively had 1,659,300 online followers with a 11% increase in followers in 2023. Additionally, the total number of likes increased by 6,408,800 and total video content uploads increased by 1,362.
Conclusion: According to industry data, there was an 8% increase in filler procedures performed in 2023 suggesting that increased demand may coincide with heightened social media exposure. Due to growing concern over misinformation and a lack of accredited content, the sharing and support of qualified educational material should be emphasized.
References
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